Pooja Ordering Websites: An Integration of consumerism and changing the relationship between the money and rituals in Hindustan

Pooja is an essential ceremonial worship performed by the Hindus. It is performed at the Pooja room at Home and temples, on many occasions such as the birth of a child or death, marriage or wish for career success, etc. If the devotees are not able to physically appear at the temple, they have to request their relatives and friends to perform a ritual on their behalf at the specific temple. With the emergence of Pooja ordering websites established by both the temples and market-based start-ups, now, they can make an order to perform rituals on their behalf at specific temples through the ordering of pooja service providers. Through these websites, devotees can offer pooja without traveling to the temple or seeking help from others. This is a huge transformation of ritual behavior and practice due to the intertwined relation between digital technology and the market in the field of religious practices.